📄️ Market Size
In our case, The total Market size is the sum of Market Size of Bill Payment and Tax refund for India, Australia, and United States of America.
📄️ Market Validation
USA
📄️ Business Model
Paystack derives its income from its users, who use the platform for bill payment and Tax refund options. It deducts a fee of 1.4% from every bill payer. And for tax refunds, Paystack gathers revenue by deducting 2% of the actual tax refund amount returned by the Government at the end of the year.
📄️ Market Adoption
Based on the Market Adoption data, there are 40.03 million potential customers. The total direct debit transactions amount to 22.1 billion, with 20 billion in the USA, 1 billion in Australia, and 1.1 billion in India. The target revenue, which is 10% of the total direct debit transactions, is divided as follows: USA = $2 billion, AUS = $100 million, IND = $110 million, totaling $2.21 billion. The yearly revenue is $30.9 million, which is 1.4% of the target revenue. On average, the revenue per user is $0.8.