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Market Adoption

Based on the Market Adoption data, there are 40.03 million potential customers. The total direct debit transactions amount to 22.1 billion, with 20 billion in the USA, 1 billion in Australia, and 1.1 billion in India. The target revenue, which is 10% of the total direct debit transactions, is divided as follows: USA = $2 billion, AUS = $100 million, IND = $110 million, totaling $2.21 billion. The yearly revenue is $30.9 million, which is 1.4% of the target revenue. On average, the revenue per user is $0.8.

There are a total of 274 million taxpayers, with 200 million in the USA, 14 million in Australia, and 60 million in India. The target tax payers, which is 10% of the total taxpayers, amount to 27.4 million. The target revenue is $385 million, divided as follows: USA = $240 million, AUS = $75 million, and IND = $70 million. The revenue per user is $14.

The market adoption for paystack revolves around the features namely Monthly bill payments, Tax refunds. These features are applicable only to taxpayers and Salaried employees who are our target customers. The marketing campaign can be carried out through various channels through influential network and referral programs which strive to put forth the features of paystack to the target audience.

Marketing strategy channels​

Partnerships and Alliances Influencer Marketing ( Finance Content Influencers) Referral Programs (Through Employees of the same company). Promotional Events(Employee events and Meetups) Social Media Marketing. (FB, LinkedIn ads, Google ads etc)

Around $100,000 can be set aside for influencer marketing, which involves working with financial influencers. The budget that can be allocated to collaborate and organise events for employees can be around $150,000. For campaigns through employees or referrals can be allocated around $80,000. Marketing through Social Media platforms can be allocated a budget of around $100,000. The budget that can be allocated for creating and distributing valuable content can be around $70,000. The total budget allocation for marketing strategy can be estimated to be around $500,000.